Vote buying in Indonesia: candidate strategies, market logic and effectiveness

Aspinall, Edward and Rohman, Noor and Hamdi, Ahmad Zainul and Rubaidi, Rubaidi and Triantini, Zusiana Elly (2020) Vote buying in Indonesia: candidate strategies, market logic and effectiveness. Journal of East Asian Studies, 20 (2). pp. 1-27. ISSN 2234-6643

[thumbnail of Maaf Close Access, artikel berlangganan cambridge] Text (Maaf Close Access, artikel berlangganan cambridge)
Edward Aspinall dkk_Vote buying in Indonesia.pdf
Restricted to Repository staff only

Download (783kB)


What underlying logic explains candidate participation in vote buying, given that clientelist exchange is so difficult to enforce? We address this question through close analysis of campaigns by several dozen candidates in two electoral districts in Java, Indonesia. Analyzing candidates’ targeting and pricing strategies, we show that candidates used personal brokerage structures that drew on social networks to identify voters and deliver payments to them. But these candidates achieved vote totals averaging about one quarter of the number of payments they distributed. Many candidates claimed to be targeting loyalists, suggestive of “turnout buying,” but judged loyalty in personal rather than partisan terms, and extended their vote-buying reach through personal connections mediated by brokers. Candidates were market sensitive, paying prices per vote determined not only by personal resources, but also by constituency size and prices offered by competitors. Accordingly, we argue that a market logic structures Indonesia's system of vote buying.

Item Type: Article
Aspinall, Edward
Rohman, Noor
Hamdi, Ahmad Zainul
Rubaidi, Rubaidi
Triantini, Zusiana Elly
Uncontrolled Keywords: Vote buying; clientelism; patronage; elections; personal vote; turnout buying; brokerage
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Divisions: Karya Ilmiah > Artikel
Depositing User: Abdun Nashir
Date Deposited: 06 May 2021 06:36
Last Modified: 26 Oct 2022 04:18

Actions (login required)

View Item
View Item