The millennial Kiais: contemporary Indonesian dakwah activism through social media

Rusydiyah, Evi Fatimatur and Sa’diyah, Halimatus and Azizah, Masykurotin (2020) The millennial Kiais: contemporary Indonesian dakwah activism through social media. Episteme: Jurnal Pengembangan Ilmu Keislaman, 15 (1). pp. 75-97. ISSN 2502-3705; 1907-7491

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The development of social media technology provides people with more accessible information about religious knowledge. Everyone can learn the religion from social media, particularly Youtube. This phenomenon seems to force young Nahdlatul Ulama (NU) kiais (religious experts) such as Gus Baha, Gus Miftah, and Gus Muwafiq to be more adaptive and familiar to social media platform, like Youtube. This makes them close to being called “the millennial kiais.” Using a phenomenological approach based on observations on Youtube, this paper examines the performance of millennial kiais in carrying out the process of dakwah (Islamic proselytization) and in becoming role models for social education as they do. The educational interaction carried out by these millennial kiais on Youtube seems to be very effective in attracting the interest of wider citizens. The number of their viewers reaches between four to eight million in one year. The number of videos viewed is around one hundred. The model of social education introduced by these millennial kiais is analyzed through the Bandura theory which starts through a process of stimulation and observation and is followed by a process in mental cognition, which creates motivation and demands a response by clicking the likes button and subscribing comments. The response marks the beginning of a constant change of behavior.

Item Type: Article
Rusydiyah, Evi Fatimatur
Sa’diyah, Halimatus
Azizah, Masykurotin
Uncontrolled Keywords: Millennial Kiai; dakwah activism; social media
Subjects: 13 EDUCATION > 1303 Specialist Studies In Education > 130304 Educational Administration, Management and Leadership
20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200102 Communication Technology and Digital Media Studies
22 PHILOSOPHY AND RELIGIOUS STUDIES > 2204 Religion and Religious Studies > 220405 Religion and Society
Divisions: Karya Ilmiah > Artikel
Depositing User: Samidah Nurmayuni
Date Deposited: 19 Aug 2021 02:46
Last Modified: 19 Aug 2021 02:46

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