Dramaturgi komunikasi dakwah para dai di kota Ambon: pola pengelolaan pesan di panggung depan

Sulaeman, Sulaeman and Sulastri, Irta and Nurdin, Ali (2018) Dramaturgi komunikasi dakwah para dai di kota Ambon: pola pengelolaan pesan di panggung depan. JURNAL KOMUNIKASI ISLAM, 8 (1): 5. pp. 86-110. ISSN 2655-5212

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Abstract

This article discusses the pattern of impression management carried out by the da'i on the front stage in an effort to improve the quality of message transformation to mad’u. Through a good impression management, the persua­sion process occurs which allows the conveyed messages to be well received by mad'u with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the da'is manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.

Item Type: Article
Creators:
Creators
Email
["eprint_fieldname_creators_NIDN" not defined]
Sulaeman, Sulaeman
sulaeman@iainambon.ac.id
-
Sulastri, Irta
sulastri64@yahoo.com
-
Nurdin, Ali
ali.nurdin@uinsby.ac.id
2002067102
Uncontrolled Keywords: Da’i; pengelolaan kesan; dramaturgi; panggung depan
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2099 Other Language, Communication and Culture > 209999 Language, Communication and Culture not elsewhere classified
Divisions: Karya Ilmiah > Artikel
Depositing User: Ali Nurdin
Date Deposited: 09 Jul 2021 08:56
Last Modified: 10 Jul 2021 07:04
URI: http://repository.uinsa.ac.id/id/eprint/343

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