Sulaeman, Sulaeman and Sulastri, Irta and Nurdin, Ali (2018) Dramaturgi komunikasi dakwah para dai di kota Ambon: pola pengelolaan pesan di panggung depan. JURNAL KOMUNIKASI ISLAM, 8 (1): 5. pp. 86-110. ISSN 2655-5212
Ali Nurdin_Dramaturgi Komunikasi Dakwah Para Dai di Kota Ambon.pdf
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Abstract
This article discusses the pattern of impression management carried out by the da'i on the front stage in an effort to improve the quality of message transformation to mad’u. Through a good impression management, the persuasion process occurs which allows the conveyed messages to be well received by mad'u with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the da'is manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.
Item Type: | Article |
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Creators: | Creators Email NIDN Sulaeman, Sulaeman sulaeman@iainambon.ac.id - Sulastri, Irta sulastri64@yahoo.com - Nurdin, Ali ali.nurdin@uinsby.ac.id 2002067102 |
Uncontrolled Keywords: | Da’i; pengelolaan kesan; dramaturgi; panggung depan |
Subjects: | 20 LANGUAGE, COMMUNICATION AND CULTURE > 2099 Other Language, Communication and Culture > 209999 Language, Communication and Culture not elsewhere classified |
Divisions: | Karya Ilmiah > Artikel |
Depositing User: | Ali Nurdin |
Date Deposited: | 09 Jul 2021 08:56 |
Last Modified: | 10 Jul 2021 07:04 |
URI: | http://repository.uinsa.ac.id/id/eprint/343 |