The Commodification of Arabic in the Commercial Linguistic Landscape of Leipzig

Yusuf, Kamal and Rohmah, Zuliati and Alomoush, Omar Ibrahim Salameh (2022) The Commodification of Arabic in the Commercial Linguistic Landscape of Leipzig. Pertanika Journal of Social Sciences & Humanities, 30 (4). ISSN ISSN 0128-7702 e-ISSN 2231-8534

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Abstract

Previous studies on the Arabic linguistic landscape have identified the commodification of Arabic in heritage sites; however, the identification was not accompanied by a satisfactory account. The current article investigates the distribution of languages, with particular reference to the position of Arabic in the commercial linguistic landscape of Leipzig, highlighting the commodification of Arabic in the commercial linguistic landscape of Leipzig. The data were collected by taking pictures of shop signs on Leipzig’s Strassenbahnstrasse and writing field notes during the participant observation. The quantitative and qualitative results show that bilingual patterns dominated by Arabic are commoner than other language patterns. One of the most interesting findings is the employment of the Arabic word ‘halal’ to arabicise some terms in Germany and manipulate the Arabic learning environment for selling products. Suggestions for future researchers are put forth at the end of the article.

Item Type: Article
Creators:
Creators
Email
["eprint_fieldname_creators_NIDN" not defined]
Yusuf, Kamal
Kamalyusuf@uinsby.ac.id
2006067901
Rohmah, Zuliati
zettira73@gmail.com
2003037303
Alomoush, Omar Ibrahim Salameh
UNSPECIFIED
UNSPECIFIED
Uncontrolled Keywords: Arabic; language commodification; linguistic landscape; shop signs
Subjects: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2004 Linguistics > 200405 Language in Culture and Society (Sociolinguistics) > 20040501 Language Varieties (incl. Code Mixing, Code Switching)
Divisions: Fakultas Adab dan Humaniora > Bahasa dan Sastra Arab
Depositing User: Kamal Yusuf
Date Deposited: 14 Mar 2023 20:46
Last Modified: 14 Mar 2023 20:58
URI: http://repository.uinsa.ac.id/id/eprint/2865

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