The influence of self-esteem and self-consciousness on self-presentation among adolescent social media users

This study aims to determine the influence of self-esteem and self-consciousness towards online
self-presentation of adolescents who used social media. This is a quantitative correlational approach study
that collects data using three instruments such as Presentation of Online Self Scale (POSS), State Self-
Esteem Scale (SSES) and Self-consciousness Scale (SCS-R). The subjects of this study are 153 adolescents
in senior high school in Lamongan. This place is chosen based on survey showing that the entire student is
using social media. The survey also notes that most of them doing online self presentation such as editing
photo or tailoring a quote before uploading something on their social media. Data in this study are
collected using cluster sampling technique and analyzed using multiple regression analysis. The results of
this study show that self-esteem has negative effects towards online self-presentation among adolescents.
Meanwhile, self-consciousness has no effects towards online self-presentation among adolescents. The final
result indicates that self-esteem and self-consciousness simultaneously contribute effects toward online selfpresentation
among adolescents about 12,2%.